WiiFarmVest

📝 WiiFarmVest Landing Page Design Overview 🔍 Research & Competitive Analysis The design journey began with an in-depth research phase aimed at understanding the agricultural investment space. I conducted a competitive analysis of similar platforms, carefully examining their positioning, feature offerings, visual identity, and user engagement patterns. This process allowed me to identify key opportunities for differentiation, especially in areas like user clarity, visual trust signals, and accessibility of investment information. These insights guided the foundational direction of the landing page, ensuring that the design was not only aesthetically appealing but also strategically aligned with market expectations and user behaviors. 🎨 Design System Development With the design direction defined, I proceeded to build a robust design system. This system included: Color Palette: Inspired by nature and agriculture—blending earthy greens and modern neutrals to evoke trust and sustainability. Typography: Clean and readable typefaces selected to ensure hierarchy and legibility across all screen sizes. Components & Variants: I created reusable UI components (buttons, cards, modals, navigation bars) with multiple variants to maintain consistency throughout the interface. This design system not only streamlined the UI development process but also laid the groundwork for future scalability across other pages and platforms. 🧱 Low-Fidelity Wireframing & Client Demo To bring structure to the landing page, I created a low-fidelity wireframe prototype that mapped out the key user flows, content hierarchy, and visual structure. The wireframe was demoed to the client to gather early feedback, validate expectations, and ensure that the visual and functional layout aligned with the business goals. ✨ High-Fidelity Design & Responsiveness After securing client approval, I transformed the wireframe into a high-fidelity prototype—applying the design system, incorporating brand visuals, and refining interaction details. Every section was optimized for mobile responsiveness, ensuring seamless user experience across devices. The final prototype reflected a clean, modern, and engaging design that was both functional and visually compelling.